Solydaria aims to help merchants build and grow using decentralized tools
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NFTs are supposed to be a way to help artists and creators get paid for their work. In theory, there is plenty of upside and potential. In practice, only a few sites are doing the real work of bringing audiences and creators together in a real way.
Enter Andrew Yakovlev and Rafael Goldberg. These New Yorkers have experience in digital marketing, film and television, and business. Goldberg was the co-founder and CEO of Do Good Organic, an agriculture company, and Yakovlev is a marketer and developer.
They created Solydaria as a way to help creators and merchants build businesses using blockchain technology.
“We came together with a fundamental understanding: that Blockchain technology is the infrastructure for a new age of collective action,” said Goldberg. “We’ve identified many opportunities where decentralized frameworks and applications can solve problems for businesses, consumers, and society, and we set out to turn those ideas into scalable and unique products.”
They are currently bootstrapping.
“Solydaria is the decentralized commerce company, using Blockchain technology to harness the power of collective action to benefit consumers, creators, and society,” said the founders. “Our direct engagement service, Recoup, transforms digital marketing dollars into discounts and rewards paid directly and instantly to consumers via blockchain and smart contracts. This is a new way for merchants to engage with audiences and for consumers to generate savings and leverage their economic power for economic and social gains.”
The team aims to use customer acquisition tools, community wealth creation, and NFTs in an effort to help creators grow. The company is in its early stages but is aiming to release a plugin for Shopify merchants in Q3 2021. The system hopes to reduce the friction between creation and sales.
“We have unique IP relating to the exploitation of blockchain technology as a replacement for database-centered, non-private digital commerce infrastructure. Our distinctive approach to collective action solves a suite of critical problems effectively for both consumers and merchants,” said Goldberg. “Our focus on real-world commercial applications, rather than speculative financial transactions, is a key differentiator. We’re bringing the blockchain to digital commerce.”
Obviously, these kinds of things are difficult to describe, especially since decentralized apps are still in their infancy. That said, the whole package seems interesting and the founders are skilled. In the end, we have to decentralize our merchant apps. What that means in practice, I suppose, is what these guys are answering.
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